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Insight on digital media from the team at LexBlog, Inc.

Webinar on Wednesday: What bizdev success looks like for blogging lawyers


Illustration by Greg Storey

November 15, 2021

How do we get more email subscribers? Why don’t we rank higher for this specific term? Why’s this traffic number different from that one?

A lot of times, when lawyers or their marketing personnel ask these questions, they’re losing track of the bigger question—the reason why law blogs exist at all.

And that question is—how do we bring in work?

As we get back into the groove on webinars, we’re starting with something basic: what it looks like when lawyers bring in work as a result of their blogging, and the things they did to make that happen.

We’ll walk through some real-world examples of highly-successful blogs and share what do well.

The details:

  • When: Wednesday, November 17th at 10 a.m. Pacific Time and 1 p.m. Eastern.
  • Who: I, Colin O’Keefe (Publisher) will be joined by Editor Michelle Newblom.
  • Where: Register on Zoom to participate, but we’ll also stream it live on Facebook, Twitter and LinkedIn.

Our team is going to look to conduct monthly webinars going forward—ones open to all. If you have topics you’d like us to hit or questions you’d like answered, let me know.

We’re here to help. And we’re looking forward to seeing you on Wednesday.

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