Webinar on Wednesday: What bizdev success looks like for blogging lawyers


Illustration by Greg Storey

How do we get more email subscribers? Why don’t we rank higher for this specific term? Why’s this traffic number different from that one?

A lot of times, when lawyers or their marketing personnel ask these questions, they’re losing track of the bigger question—the reason why law blogs exist at all.

And that question is—how do we bring in work?

As we get back into the groove on webinars, we’re starting with something basic: what it looks like when lawyers bring in work as a result of their blogging, and the things they did to make that happen.

We’ll walk through some real-world examples of highly-successful blogs and share what do well.

The details:

  • When: Wednesday, November 17th at 10 a.m. Pacific Time and 1 p.m. Eastern.
  • Who: I, Colin O’Keefe (Publisher) will be joined by Editor Michelle Newblom.
  • Where: Register on Zoom to participate, but we’ll also stream it live on Facebook, Twitter and LinkedIn.

Our team is going to look to conduct monthly webinars going forward—ones open to all. If you have topics you’d like us to hit or questions you’d like answered, let me know.

We’re here to help. And we’re looking forward to seeing you on Wednesday.

Colin O'Keefe
About the Author

As Publisher at LexBlog, Colin leads the Publishing team and guides LexBlog clients and community members on blogging digital publishing strategy. A professionally-trained journalist, he’s applied the trade by helping keep LexBlog at the forefront of blogging and digital media trends for more than a decade—split up by a four-year stint helping lead the Seattle Mariners’ digital marketing efforts. He’s a fan of those M’s, the Green Bay Packers, Seattle craft beer, pinball, jogging and ebikes.

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