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Insight on digital media from the team at LexBlog, Inc.

Microsites: A Simple Way to Enhance Your Law Firm’s Online Presence

The Underutilized Marketing Tool for Law Firms
July 25, 2023

With the internet being most people’s first stop when researching legal services, having an engaging online presence is more important than ever for law firms. But when a specific practice group within the firm is looking to enhance their presence, it can be expensive and time-consuming to go back to the firm’s website vendor.  In addition, there may be less flexibility for the group as part of the law firm’s website.

This is where LexBlog’s microsites can be a game-changer. What are microsites exactly? Microsites are targeted, stand-alone websites that focus on a specific service area, practice group, event, or topic related to your firm. For example, a personal injury firm could have a microsite just for their car accident cases.

Benefits of LexBlog’s Microsites:

  • Spotlight your niche practice areas. Microsites allow you to go in-depth on a specific practice, with pages tailored to that specialty. This shows prospective clients your expertise. The site typically includes a blog and profiles of the attorneys in the group.
  • Enhance SEO. By targeting specific keywords, microsites can help you rank higher in search results for your key practice areas.
  • Generate leads. A microsite gives visitors more opportunities to contact your firm directly, through online intake forms, calls-to-action, etc.
  • Save time. Microsites are fully managed by LexBlog, so we take care of all site updates. And, since the sites are designed on our blog platform, they can be completed much faster and cheaper than a typical website.
  • Affordable. For the ROI, microsites are relatively inexpensive compared to other forms of marketing and advertising.

If you want to boost your online presence without draining time and resources, consider using LexBlog’s microsites. They offer an easy way to showcase your law firm’s specialties and attract more clients.