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Insight on digital media from the team at LexBlog, Inc.

Introducing Stoddard – a new look for LexBlog

You've seen this theme here and on Real Lawyers Have Blogs. Now, try it for yourself.
February 29, 2024

LexBlog does not, technically, design and develop blogs. At least, not in the traditional sense. Not in the way we did when we first started—and not in the way some folks may do with a full-fledged website.

A little under a decade ago, we set out to build our own, well, blog-builder. And we did that. It’s very robust, because it has to be to meet the unique needs, brand guidelines and design preferences of the diverse multitude of law firms we’re privileged to work with.

This meant, instead of having our developers and engineers slice up Photoshop files and code sites together, we’re able to have them focus on two key things:

  • Platform stability, security and performance. This isn’t a post about that but it’s something we are always working on. You have to be to keep a network of sites like this humming.
  • Product development. This is the fun part. An image library, text-to-voice, a social share image generator. And now, Stoddard.

What is Stoddard?

Stoddard is not just a new look, but a new approach from LexBlog.

The name, applied here to the theme we’re running on all our Blog Pro blogs, comes from one of Jimmy Stewart’s all-time best roles—as Ransom Stoddard in the superb The Man Who Shot Liberty Valance. A lawyer sets his sights on heading west and, along the way, meets John Wayne, teaches a town essentiality of publishing to democracy, gets in a gunfight and hangs his shingle.

If he wanted a blog, this would be a great option.

Here’s what it includes, in addition to LexBlog’s strategic consulting, syndication and ongoing support:

  • Online fast. We’ll have you off and rolling in a day or two. We think we can cut it down from that, but this will have lawyers up and going without the hassle of the back and forth on design details, development time and so on.
  • Infrastructure you can trust. The backbone of this blog is still the industry-leading LexBlog Publishing Platform. Fast, secure, stable—and not something you have to worry about.
  • Perpetually-modern, elegant design. What you see here, this is yours. You can change the accent color and you can upload your logo, photo and bio. We make sure it’s professional, but not overdone. And we make sure it stays that way.

That last part is the new approach. While Stoddard is the look for now, it will change and evolve with design trends and changes in technology. When you’re on our Blog Pro plan, you sign up to stay current because the design is standardized—but always with your branded configuration.

By keeping things a little more uniform, we’re to able get you some of our best work and latest recommendations quickly. If design trends change, if the way people read content shifts, your blog will reflect our recommendation for the current environment.

We get you rolling faster, we’re more nimble with a simplified design and, as a result—you save some money.

Our Blog Pro plan, running Stoddard, is $99/month with no initial fee.

Who’s this for?

While Stoddard is built to have one or two authors, that doesn’t mean it’s made exclusively for solo or small-firm lawyers. But it is made for the lawyer or legal professional who wants to do their own thing—who wants to completely own their publication and their brand.

Sure, it’ll be great for the family lawyer in Des Moines or the small business tax attorney in Missoula, but it’ll also work for the largelaw partner in Palo Alto who wants to see if they can become the lawyer who writes the book on the intersection of large-language models and intellectual property issues.

Either way, LexBlog will be there to help.

Want to give it a shot? You can book a demo and consultation through our website. Have questions on the concept? Or just some feedback? You can always reach me personally by email. I’d love to chat. I’m at colin at lexblog dot com.

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