Debunking 5 Myths About Legal Blogging

Legal blogging is one of the most effective ways for lawyers to connect with their audience, build credibility and even bring in new business. But despite its success, there are still a lot of misconceptions floating around about what it takes to be a legal blogger. So, let’s clear the air.

Here are a few myths about blogging that we’ve heard time and time again—and why they’re completely off base.

1. Myth: Legal blogs are just a marketing tool.

Reality: Sure, legal blogs can help with marketing, but they can do so much more than that. When done right, blogging is about building relationships and establishing yourself as a thought leader in your space. It’s an opportunity to share your knowledge, contribute to legal conversations and be seen as a trusted expert. The business and referrals will follow—but not because you’re “marketing.” It’s because you’re showing up and sharing value.

2. Myth: Blogging takes too much time.

Reality: We get it—time is the most precious commodity for lawyers. But here’s the thing: blogging doesn’t have to be a huge time commitment. You don’t need to write a novel every time you post. Some of the best blog posts are short, punchy insights on cases or legal developments. You can also repurpose content you’ve already created—whether it’s from a talk you gave, an internal memo, or even advice you gave to a client (with some tweaks, of course). With a little strategy, you can blog efficiently without it eating up your day.

3. Myth: Blogging won’t lead to new business.

Reality: This is a big one. We’ve lost track of how many attorneys have told us they’ve landed clients directly from their blog. When you consistently put your expertise out there, people notice. They see you as the go-to person on your topic and when they need help in that area, you’re already top of mind. Blogging isn’t a cure-all solution, but it’s one of the best ways to get your name out there and build relationships that can lead to business.

4. Myth: Only tech-savvy lawyers can blog.

Reality: You don’t need to be a tech wizard to start blogging. In fact, some of the most successful legal bloggers had little experience in website management when they first started. The technology is easier than ever—especially with platforms like LexBlog’s that take care of the heavy lifting. You focus on sharing your expertise and let the platform do the rest.

5. Myth: Legal blogs need to be super formal and academic.

Reality: Legal blogging is not law review. People don’t want dry, academic writing—they want insights they can understand and use. A conversational tone goes a long way. Your readers, whether they’re fellow attorneys or potential clients, appreciate it when you break down complex issues into simple terms. Make it easy to understand and you’ll engage a much wider audience.

Blogging is one of the best ways to share your expertise, connect with people and build a name for yourself in your practice area. And you don’t need to overcomplicate it. Just start, keep it simple and watch the impact it has over time.

Have questions? Don’t hesitate to reach out. We’re always up for a conversation about blogging.